The Power of Photography

I was reading a blog today by a professional photography studio that sells their services to the real estate industry.  As part of their sales process they have commissioned a study about the positive effects of professional photography in selling homes. 

In reading this I found that it was good information for sellers and good reenforcement of what we already know...that homes listed on-line with pictures are always better received by buyers than those without...and those with more pictures better received than those with just one or two.  

Our company has a policy of posting at least six pictures of every listing.  It makes the experience of viewing the home on-line so much more enticing when you feel like you are seeing the entire house...not just the front lawn.  

Now, this site has quantified that people give a higher perceived value to homes that have "professional" photography.  But I think that with the right person behind the camera, you don't necessarily have to pay for a photographer.  A "professional" REALTOR should be properly equipped to take good, high quality photos of your home.  

Of course, that isn't always the case.  In looking through the photos on REALTOR.com you can always find the shots that are out of focus, or of the cluttered bed room or the obligatory bathroom picture with the reflection of the agent on the mirror! 

But, again the real take away here is that some is always better than none.  According to the survey (here's a link to the findings) a $410,000 home is perceived to be worth $435,000 with any pictures in the listing.  That means even the bathroom pictures!  Now, if you want to pay up for the professional photos there is a benefit.  Similar homes listed with professional photos have a perceived value of $460,000.  It's your choice.  

There really is no option; don't let your home be listed on-line without posting numerous pictures. 

What have been your experiences with real estate photography?  Have any funny pictures you want to share?  Have you ever used a professional photographer for your listing photos?