Coldwell Banker's Interactive Billboard in Times Square

In yet another innovative use of mobile technology, Coldwell Banker has launched an interactive billboard in New York's Times Square.

By texting "homes" and the zip code where you are searching to 30241 the billboard will display available homes in that area on the giant billboard.

Here is a demo:

It is a great way to remind people about Coldwell Banker's mobile web optimized home search that I blogged about here.